Launching a new sector leader

The merger of North and Standard Club brought together two of the world’s largest maritime insurers. We created a brand that made them a dynamic leader, ready to take on tomorrow.

Taking on tomorrow, together

In a sector awash with similar identities, NorthStandard needed to stand out as a leader. Its new logo combines the north star with the prow of a ship, symbolising its position as a guiding force. And a modern-meets-classic colour palette combined with a bright 'Leadership Lines' graphic device convey confidence and dynamism.