Smart new clothes for Smart Money People

The Smart Money People platform, and the better financial decisions it enables, are powered by 1m+ reviews. These insights, comments and experiences from real people sit at the heart of the business and its benefits. We set about developing a fresh new visual identity for Smart Money People that better reflected this.

The 'Smart Cloud'

We created a fresh and vibrant new colour palette, a friendly new font and a hero visual representation of the 1m+ reviews called ‘The Smart Cloud’.

The Smart Cloud is made up of many individual spheres – signifying the reviews – that work together to better inform the decisions of consumers and businesses. It sits at the heart of the new brand, with purpose, to stand them apart from the crowd.