Invest with eyes wide open

GoalsFirst is an innovative investment management boutique that is on a mission to transform the services available to investors, by giving their clients the power to invest with eyes wide open.

Brand Identity

We created a set of brand assets including a new logo, animations and a range of collateral using a visual palette of spaces and places built by time, weathered and strengthened through storms. This provides designers with a toolkit to build anything from pitch decks to social media posts and ads.

At the heart of the identity is the exclamation mark and little blue dot. It solidifies the GoalsFirst mantra of impact and excellence.

The minimalist wordmark is complemented by a set of geometric diagrams, a bespoke graphic language which tells the brand's unique story - analytical by design, human by nature.