Unlocking women's financial power

We helped create a movement led by Fidelity to unlock the financial power of women with high impact creative, supercharged thought leadership, digital and social content.

Women are much less likely to invest, feeling the investment market is not for them and so miss the opportunity for money to work as hard as it could – which is a dramatic issue for society and the industry as women live longer and are wealthier than ever before. We set out to change that with this ongoing campaign.


Pieces of coverage on launch day


Non-paid traffic to page, only 3% bounce rate


Visitors to microsite converted to invest


Average initial investment