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Unlocking women's financial power
We helped create a movement led by Fidelity to unlock the financial power of women with high impact creative, supercharged thought leadership, digital and social content.
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Women are much less likely to invest, feeling the investment market is not for them and so miss the opportunity for money to work as hard as it could – which is a dramatic issue for society and the industry as women live longer and are wealthier than ever before. We set out to change that with this ongoing campaign.
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+80
Pieces of coverage on launch day
8.5k
Non-paid traffic to page, only 3% bounce rate
1.6%
Visitors to microsite converted to invest
£5,500
Average initial investment
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