Odd is Good
Brokers often receive cases different to the norm, but don’t know where to go. We needed to make brokers aware that Kent Reliance had broader criteria than competitors, happy to handle unusual and complex cases many don’t want to touch.
What we did
Brokers often receive cases that are different to the norm, but they don’t know where to go with them. We needed to make brokers aware that Kent Reliance had broader criteria than many of their competitors, handling complex cases that often brokers don’t want to touch. We developed a bold campaign around the slogan ‘Odd is good’.
increase in new broker business
uplift in broker NPS score (in just 3 months)
score increase in Savanta Intermediary Survey (2019)
pieces of media coverage
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