The home of specialist insurance
With a fresh strategy and positioning, we helped this specialist insurer affirm their position as a guiding light for both their sector and the communities they serve.
Brand Identity
The branding is dynamic, conveying unrivalled expertise and impact, as well as challenging outdated opinions and expectations of the company. The new star logo made up of six shards reflects Ecclesiastical’s commitment to excellence and leading position within its sector, with a subtle nod to its heritage. Outside the logo, the shards become a flexible device to create angular graphics that interact with visuals and copy, and further allude to the brand’s role as a guiding, shining light. The combined result is a bold, modern, and inclusive brand that celebrates its rich heritage and belief that if it’s special, it deserves specialist insurance.
