Time to stop winging it on social

It’s a familiar story. A brand decides to get out there on social media. They set up a Twitter page, a LinkedIn profile, chuck out a few posts and then sit back and wait. Time passes and no one interacts. So they create some great content and share it. But still, no one seems to take notice. At last, they lose enthusiasm, and social gets put at the bottom of the priority list. The problem is that no matter how good your content is, you need to reach the right people. And that’s where innovative new social selling tool Reach Raven can help.

Dao Nguyen, founder of Reach Raven, is something of an expert on making connections. Born in Vietnam and raised in London, her background is in digital marketing and includes interactive experiential events and social media campaigns for New Look, Autotrader, Allianz and many more. So it’s fair to say she knows her onions.

How does Reach Raven work? Essentially, it’s a form of social tracking, audience building and content distribution. You can gather data using #, @mentions and keywords. You then use this to build the perfect list (or lists) of potential clients, market influencers and brand advocates. And your competitors can help. You can mine their data and analyse their conversations. You can automatically follow their followers and interact with dissatisfied customers, offering a better alternative.

Sound complicated? Well there’s good reason for that. Thankfully, the results speak for themselves. Used well, you can significantly increase followers, connections and interactions. Plus, it’s not about the volume of connections, it’s about the quality. And if all that automation sounds a little too impersonal, it’s important to remember that there’s always a human presence behind it. You create the content, write the tweets, identify the audience - Reach Raven just helps you spread your message as far as possible.

With competitors like Hootsuite, KiteDesk and Insightpool offering similar services, it’s by no means the only horse in the race. However, it’s the level of tailorability that makes it such a compelling proposition. Reach Raven is Dao’s baby. When she describes how it works, it’s with passion and animation. But she also admits that she’s far from done, with new functionality in development as we speak. And that’s what makes Reach Raven so interesting – the possibilities are (almost) endless.