
30 Series - 30 Slogans: how many do you remember?
By Teamspirit on Thursday 29 May 2025
This year, Teamspirit turns the big three-oh. 30! Putting aside our party hats and cake, we took some time to gather 30 memorable slogans or phrases used by financial brands over the last 30 years.
Honestly, it was a lot of fun and there are some on the list that really stand the test of time - bravo to the clever souls who came up with them. And some we can even picture in our minds, they left that much of an impression. Clearly there’s something beneficial about having a catchy phrase that sticks in people’s minds.
Anyway, without further ado, here’s our 30 Series: 30 Slogans. Take a look and see how many you remember:
2010s - now
Money feels different on Monzo (Monzo)
Smoooth payments (Klarna)
2000s
Who gives you extra? (Halifax)
Life flows better with Visa (Visa)
Fluent in finance (Barclays)
The unexpected bank (First Direct)
You only have to AXA (AXA)
Get the Aviva deal (Aviva)
Don’t get mad, get esure (Esure)
A good deal better (Direct Line)
Tax doesn’t have to be taxing (Inland Revenue)
Don’t be confused. Be confused.com (Confused.com)
Simples (Compare the Market)
Experience has its rewards (Saga)
Shrewd. Shrewder. Schroders (Schroders)
Insurance from A-Z (Allianz)
The world’s local bank (HSBC)
Because change happenz (Zurich)
What’s in your wallet? (Capital One)
New fashioned banking (M&S Bank)
We hate to be beaten (Travelex)
Let us quote you happy (Norwich Union Direct)
Don’t accept less than More Than (More Than)
On your side (Nationwide)
Citi never sleeps (Citibank)
1990s
Because life’s complicated enough (Abbey National)
We’re run to make you richer (Cheltenham & Gloucester)
Give the dog a phone (Churchill)
Don’t leave home without it (Amex)
For everything else, there’s Mastercard (Mastercard)
