With financial education at the core of the proposition, we partnered with recognized parenting influencers and created a stand-out and creative campaign to raise brand awareness among families. Money Lessons with #SmallSavers featured a board game to entertain and educate children while parents were home-schooling during lockdown. We beat our influence and awareness objectives by 68%, achieving a social reach of 1,135,700 target parents (target 675,000).
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