No such thing as average

We developed the campaign “No such thing as average” to demonstrate, in a complex and competitive landscape that advisers’ could meet their clients’ suitability requirements post Mifid 2, with Fidelity’s multi-asset proposition.

54%

Unprompted Adviser recall

93%

Uplift in engagement with content

241%

Increase in market share

£10bn

New AUM

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