Promoting good advice

Intermediaries are a key audience for Aviva’s B2B offering. Along with commissioning unique expert content and creating innovative social campaigns, we crafted a new, personalised experience that made Aviva the go-to provider for advisers.

31%

Increase in Aviva NPS score

240%

Rise in key brand tracker measures

2,050

New BDM conversations

1,200

New social followers in 12 months