

Promoting good advice
Intermediaries are a key audience for Aviva’s B2B offering. Along with commissioning unique expert content and creating innovative social campaigns, we crafted a new, personalised experience that made Aviva the go-to provider for advisers.
31%
Increase in Aviva NPS score
240%
Rise in key brand tracker measures
2,050
New BDM conversations
1,200
New social followers in 12 months



