Witching hour online habits

By Teamspirit on Thursday, 20 October 2016

A study of the UK’s hourly internet habits released this week exposes some unexpected results, but ultimately confirms suspicions that we are online almost 24/7.

The general patterns of behaviour sound familiar: we check for news updates in the morning, listen to podcasts on our commutes, send e-mails and browse the internet at work then make online purchases and chat on social media in the evenings.

What may come as a surprise to some are the activities monitored through the early hours – with an average of 2,000 orders on Tesco.com between 3am and 4am, there is a pattern of retail sales in the middle of the night as people make last-minute panic purchases. Particularly common among parents of young children, it seems the nation is constantly turning to the internet for a solution – be that for boredom, hunger, or a distressed child.

Given that a typical household has more than seven internet-connected devices this is unsurprising, and with developments in wearable tech and artificial intelligence our dependence only seems set to strengthen.

Related News

Thu 21 Mar 2024

In marketing, are we losing sight of ‘Business to Human?

Read more

Fri 9 Feb 2024

Going social for advice. Should advisers respond… or join the party

Read more

Tue 2 Jan 2024

2024 Signals Report

Read more

Tue 14 Nov 2023

Branding with AI: The good, the bad and the reality

Read more