There’s no escaping digital with NatWest and RBS
By Teamspirit on Thursday, 23 February 2017
In a drive to increase awareness of online and mobile banking, NatWest and Royal Bank of Scotland have announced a plan to put digital banking specialists, or TechXperts, in every one of their high street branches in England, Scotland and Wales by the end of April.
In April last year, RBS reported a 50% drop in people regularly using high street branches over the last six years, while the number of people using online banking services had quadrupled.
More than four million NatWest customers and 1.25 million RBS customers already transact online, and now the push is on to encourage those who still prefer to bank in-branch to explore non-branch alternatives.
In addition to the more than 1,000 NatWest and 200 RBS TechXperts, the bank is also launching a digital skills training programme for 10,000 members of branch staff, so no matter who a customers talks to they will always be able to find out how banking digitally and on mobile could work for them.
The initiative bears several similarities to the Barclays Digital Eagles programme, and we predict that we’ll see more and more banks following suit over 2017 as digital penetration continues to ramp up and branch visits decline.