The new Teamspirit website
By Rose Lewis on Thursday, 23 April 2015
We’re very excited to be launching the new Teamspirit website, we’ve worked hard to ensure that it reflects the vibe here at Cowcross Street, showcases our best work and of course is bang up to date in terms of the latest, hottest web design thinking.
Here’s some of the trends and thinking behind it:
Make it big This trend has being growing steadily for a few years now, it provides the maximum impact when you land on a site and makes it work beautifully and seamlessly across all screen sizes as it grew from the “mobile-first” theory of design. Users are no longer bombarded with loads of call to actions and text everywhere to digest, there is now one, bold message and an image or video to provide the right tone. We are also seeing all typography getting larger and larger including supersized headlines.
Background Video We’re using a background video to provide the feeling of being in Teamspirit, the hustle and bustle of our busy agency. These have been increasing in popularity for about a year now and really make a site feel contemporary.
Vibrant, flat design Flat design has been leading the way for several years now and it doesn’t show any signs of flagging, users are loving the simple, uncluttered interfaces and it allows for sites that are lighter on graphics, with more elements drawn by html. Recently this has been particularly linked with vibrant colour ways and strong block colours, all of which are a feature of the Teamspirit site.
Tiles/card design Ever since Pinterest launched tiles have been increasingly used as a way to present a lot of content in a visually interesting, clear and user-friendly way. We’re using them on several pages in different ways to present all of our content without ever losing the user.
Sticky menus Our menu stays on screen in a way that is becoming more and more popular so that the user can always navigate around the site without needing to scroll back to the top.
Ghost buttons The simple outline button subtly attracts attention without being overwhelming, even at larger scales. It keeps a minimal simplicity to the site.
Scrolling, not clicking Recent studies show that users are now much happier to scroll than they are to click, so we’ve kept the separate pages to a minimum with plenty of juicy content on each page.
We hope that you love it as much as we do, we’d love to hear your thoughts!