Purpose In Action Breakfast Seminar

By Teamspirit on Wednesday, 30 November 2016

Yesterday saw the launch of our 4Es research

This work identified the key drivers and dynamics within the new landscape following a tumultuous year for financial services brands and the uncertainty of the Referendum.  Conducted with our sister agency Chime Insight & Engagement (CIE) we held a breakfast seminar here at Cowcross Street where we shared our insight into how consumers feel about these brands, what their expectations are in terms of brand behaviours and the criteria against which they are evaluating their choices.

Our findings were full of surprises.

The topline results highlight how consumers are backing financial brands that don’t just do good, but do more.  If you want to find out more about the detailed results please get in touch for a one to one meeting.

Related News

Thu 21 Mar 2024

In marketing, are we losing sight of ‘Business to Human?

Read more

Fri 9 Feb 2024

Going social for advice. Should advisers respond… or join the party

Read more

Tue 2 Jan 2024

2024 Signals Report

Read more

Wed 22 Nov 2023

Proud to announce our new pro bono partnership with Lurgan Credit Union

Read more