Nationwide is taking its message to millennials

By Teamspirit on Friday, 14 October 2016

Nationwide is working with Yahoo Storytellers to create a 12-month campaign on Tumblr to educate young people about managing their money day to day.

The building society wants to help the younger generation learn how to make, manage and save their money, so is developing a range of videos, graphics, Q+As and articles that specifically target 13-24 year olds.

We think it’s an interesting and bold approach by Nationwide to take its message into the online millennial space, where its audience lives and feels comfortable, rather than relying on an advertising campaign to try and drive people towards the building society’s own website or microsite.

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