Love Digital: GoPro and Periscope pair-up
By Teamspirit on Tuesday, 9 February 2016
What makes us love digital so much this week?
We love the way that we can now GoPro the action straight into Twitter.
GoPro and Periscope pair-up
GoPro, the camera loved by athletes, music stars and travellers alike, has announced that it is integrating with the live-streaming app Periscope. Now, as soon as a GoPro Hero 4 camera is paired with an iPhone, it will link directly to Twitter-owned Periscope.Earlier this year Twitter announced its integration with Periscope, making mobile live-streaming a seamless experience for social media audiences. With this additional integration, GoPro-ers will be able to live-stream directly into Twitter.
This is all part of a bigger move for live-streaming to be an integral part of the social media content mix. 6,000 GoPro-tagged videos are already uploaded to YouTube every day, and over 350 videos from GoPro-sponsored athletes have garnered more than 50 million views each. But with this announcement, the GoPro experience will be broadcast live, as opposed to being recorded and then uploaded. "Live-streaming is part of the current zeitgeist demanding more transparency through social media channels. The digital manipulation of content that filters life has created a growing trend for authenticity, providing a great opportunity for marketers". - Samantha Sile, Teamspirit Share Video content online has seen growth in the region of 114% year on year since 2012, and approximately 200 million people view videos on social media, with 50% of that on smartphones*.
Adding GoPro into the mix now will mean more opportunities for brands and their sponsored events to make it directly into social media, increasing their reach while letting fans get even closer to the action.
The only issue right now is that the integration is for iPhone users only. No news yet as to when the Android integration will go live.
*Source: https://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
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