In times of uncertainty, why brands should stick to social.

By David Macnamara on Monday, 17 August 2020

Did you know that if you received £1 for every think piece that was written by a media agency featuring the phrase “times of uncertainty” you’d have enough money to fund a multi-channel, fully integrated campaign, featuring original music from Dua Lipa, a 3 minute spot during the Superbowl and creative direction provided by Virgil Abloh. I’m not even exaggerating*, there have been millions of them!

But these really are times of uncertainty. From one day to the next, we genuinely do not know what is going to happen and it makes keeping a business going during this period very difficult. All we can sort of do is sit around and wait for this pandemic to subside and then hope to be able to salvage some kind of business for ourselves from the wreckage.

So, what can businesses do to try and keep their heads above water until the lifeboats arrive? It may sound counter-intuitive, but they can invest. Invest in themselves, invest in their ideas and invest in their delivery. And the most effective way of optimising message delivery in 2020 is through social media. You’ll notice that I didn’t use the word “spend” there because from Teamspirit’s point of view, we see the money invested in social media as being more than just a simple return of engagement on a vanity metric. We view social advertising as a central tenet to any well co-ordinated sales funnel, where the potential of the world’s most popular platforms is maximised, appropriate users within their eco-system engaged and their business needs addressed effectively, and competitively, from introduction and nurture through to conversion.

As a specialist agency, Teamspirit is uniquely positioned to do well in times of difficulty. As a specialist agency, we have the expertise to deliver great content, the knowledge and experience of the industry to deliver stand-out results and the team supporting you every step of the way. We have already seen significant results on social activity from a wide range of our clients, who would have thought that people being forced to stay at home would have such a positive effect on their social media browsing habits? As incomes drop and expectations change, businesses both large and small are looking for ways to extract maximum value from their budgets. We understand that the coming weeks will be a test, but there will be light at the end of the tunnel, and we want our clients to be ready and able to get back into their stride as quickly as they can.

We’re all going through a period of immense insecurity, whether that’s our homelife or our working-from-home life. We don’t expect to be able to come out of this completely unscathed, but we can at least give it our best effort. If you’re interested in finding out how we can help your social plans immerge on the other side, drop us a line at and we’ll help you find your way.

*I may be exaggerating a bit.

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