Emoji used to express pensions
By Teamspirit on Thursday 20 October 2016
Aviva has collaborated with Buzzfeed to create an emoji guide to pensions, adopting the pictorial language to explain the complexities of saving for retirement to millennials in their own terms.
The step-by-step guide uses concise explanations with bold graphics in a typical Buzzfeed list format to engage a generation drawn to snappy headlines, simple visuals and instant information. As well as presenting bitesize summaries, the guide also acts as a platform directing readers to further in-depth material on the gov.uk website.
Although the article may not go viral, we think it is an interesting method of connecting with a younger audience by translating the serious topic into a more playful form.
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