Data Visualisation

By Teamspirit on Friday, 7 August 2020

Data visualisation has come of age to become a key way for organisations to communicate with customers and employees. The year ahead will see widespread use of data visualisation tools, to make sense of ever-richer datasets and to bring information to life.

The wide availability of charting options has democratised access to information and increased data literacy, but it has also led to the widespread use of misleading and confusing charts used in boring PowerPoint presentations.

There are equally valid concerns about data privacy and mistrust of experts.

Analysts can now use a range of powerful tools, which process data quickly and visualise it in creative and interesting ways. There is also a growing body of best practices on how to visualise data effectively, helping to create industry standards. Live interactive dashboard filters, and animated charts that show complex trends over time, are among the most recent developments in the field.

The Selfiecity project, studying how people take selfies around the world, and the Tampa Bay Times’ study of the link between segregation and education, are recent examples of how to convey information in captivating ways.

In 2020 we can expect charts and data analytics to become more pervasive, but there will also be a greater understanding and appreciation of them.


Implications

• People will feel increasingly confident about viewing and interpreting data to make more informed decisions.

• There will be an increased focus on the accuracy of data, while protection and privacy concerns will have to be taken more seriously.

• For visualisations to be truly useful and relevant, target audiences must always be considered and consulted.



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